Festivals just had a record year: what it means for your summer marketing
SEO details SEO title: Festival Marketing: Lessons From Australia’s Record Year Meta description: Australian festivals hit a record $399.9m in 2025, but fans are paying more and choosing carefully. What it means for your festival marketing. Focus keyphrase: festival marketing Suggested URL slug: /blog/australian-festival-record-year-summer-marketing/ Internal links event marketing: in the introduction. The Electric Island playbook: […]
The Electric Island Playbook: Lessons from Marketing a Festival
How we rewrote the event marketing playbook for Electric Island — and the three takeaways every festival marketer should steal.