Paid Media
Our talented and experienced Performance Specialists deliver digital advertising that captures, connects and converts. Let us show you how to achieve better growth, retention and a higher ROI from all Paid Media channels, including all Social platforms (Facebook ads, Instagram ads, TikTok ads, Snapchat ads, Pinterest ads, Twitter ads, LinkedIn ads, and WeAre8 ads), Search & Shopping (Google and Microsoft Search and Shopping ads, Amazon PPC ads), and Video (YouTube Ads). We will scale your activity and drive your ROAS beyond.
Book a commitment-free digital audit today and one of our Marketing Specialists will audit your current Paid Media activity, and uncover your biggest opportunities for growth through Digital and Social Advertising.
Facebook Ads
With over 21.5m Australian monthly users (or 83% of the population!), and some of the most advanced technology & targeting, Facebook continues to be a vital advertising channel for many businesses.
Google Ads
Google is the most used search engine in Australia, holding a market share of 94.56%. Advertise to drive sales, leads, website and store visits. Paid search (SEM) is highly complex, engaging a specialist is recommended.
Amazon Ads
Advertising on Amazon helps drive sales, build your brand, engage with the right prospective shoppers, reduce sales cycles, increase product product visibility and awareness, and gain valuable insights on changing consumer habits.
TikTok Ads
Currently 3m monthly TikTok users, rising rapidly. 74% of users say that TikTok has inspired them to find out more about a product or brand online. TikTok Ads offer a current, engaging format and is effective at reaching a wide range of audiences.
Pinterest Ads
7m Australians use Pinterest each month, and Pinterest Ads are often some of the most cost-effective and engaging. Pinterest users spend twice as much shopping compared to non-pinners! And respond well to product and brand ads.
LinkedIn Ads
LinkedIn is Australia's key B2B digital platform, and enables businesses to build brand awareness, drive traffic and generate leads through LinkedIn Ads. Four out of five LinkedIn members are responsible for driving business decisions for their organisation.
Instagram Ads
Organic reach has a limit, and it's increasingly harder to get your content in front of right people at scale without supporting with advertising on Instagram. Reels, feed content and Stories can all be advertised.
YouTube Ads
YouTube Ads are highly targeted, cost-effective, broad-reaching, and allow you to connect with potential customers in a unique way. Reach users by topic, demographics, and keywords or with customer lists and audiences.
Microsoft Ads
Even though a small share, Bing is the second largest search engine in Australia holding nearly 4% of the total market. Microsoft Ads offers similar functionality to Google and includes Bing and Ecosia.
Snapchat Ads
6m Australians use Snapchat each month. With engaging, fully immersive ad formats tailored to a mobile-first generation, use Snapchat Ads to run quirky content that fits with your tone.
Twitter Ads
8m Australians use Twitter each month. Many brands do too, taking advantage of a forum where they can be wittier, faster, and current. Twitter Ads often achieve a high Ad Recall rate, and options such as Timeline or Trend Takeovers offer brands maximum visibility at times when it is needed.
WeAre8 Ads
WeAre8 launched in late 2022, and is the World's first Carbon Neutral platform. Users can view 8 minutes of curated content per day, and EARN money by watching ads which they can pay back to charity (or keep). This platform is certainly one to watch! Advertising and building a presence on there early is highly recommended!